Special Topics Course Description | Fall 2010

BS 495 – Marketing Management and Strategy (3 credit hours)

John Pepper, instructor

This course focuses on management of the marketing function in the business (both manufacturing and service) and not-for-profit sectors. Emphasis is placed on the development and evaluation of marketing strategies designed to create value for customers and to gain competitive advantage in the marketplace. Consumer marketing and business-to-business marketing will be discussed as well as marketing at the manufacturing, intermediary and retail levels. Pedagogy will consist primarily of lecture, class discussion and case analysis.
PREREQUISTIE: BS271 & BS353