Media Kit

Logo Usage

The Baker logo, except the self-standing shield, should always be accompanied by the tagline, Own Confidence. Download a logo by clicking one of the links below.


Two-color square jpg	Baker shield jpg	Two-color horizontal jpg	B/W horizontal jpg
Two-color square eps		Two-color horizontal eps	B/W horizontal eps

Four options eps

Typography | Print

Baker publications use the following fonts:

Verlag Regular
Mrs. Eaves Roman

Color Palette

colors

Primary color: PMS 158 (Web #f4761d)
Secondary color: PMS 282 (Web #1e2d50).
Accent colors, which should be used sparingly:
- PMS 536 (Web #adadb2),
- PMS 618 (Web #c0a228)
- PMS 7408 (Web #feb21e)
- PMS warm gray 9 (Web #988067) is used for large bodies of copy.