
It's a Disneyland/Disneyworld ride that became a movie. It's Pirates of the
Caribbean: Curse of the Black Pearl, and it brings to life many theories of
popular culture. If we consider popular culture as a homogeneous and standardized
product, created by capitalism to appeal to a mass audience, then Pirates of the
Caribbean surely is it. Here is a film that is not terribly good--Citizen Kane
would blush to be mentioned in the same breath--yet it has incredible crowd
appeal. As a consumer, my only role in the industry of pop culture is to buy it
or not. And I bought it.
Johnny Depp plays Captain Jack Sparrow, surely the campest pirate in all of the
Caribbean. He has all the trappings--the hat, the earring, the gold teeth, and
the black kohl eye pencil. And he looks good. He's your average romanticized
pirate--Errol Flynn would be proud--except he's a little more tongue-in-cheek.
He's cute, exotic, and appealing. He has a wonderfully affected way of speaking
that is immediately endearing. It's as if he's playing at being a pirate so we
all can too.
Then there's Orlando Bloom and Keira Knightly, both young and beautiful, who
provide the obligatory love story. Geoffrey Rush rounds out the picture as the
hiss the villain pirate who is ugly enough to dislike, but not really horrid. The
real villains, of course, are the British upper-crust, those, indeed, who would
frown upon popular culture and its consumers.
The story didn't keep me terribly engaged. But the acting was all wnderfully
over-the-top. The sword fights were obviously choreographed, one dual in
particular was even perfectly in time to the music, which piqued my interest, and
likely ensures I will purchase the soundtrack. The music includes more than one
reference to Yo ho ho ho a pirate's life for me, the mono-thematic ditty of the
Disney ride. The scenery, also, is lifted from the Disney ride and it's all good.
I'd happily see Pirates again and again thanks mostly to the fun value. But I
fear future experiences would pale compared to the first one. What cannot be
overlooked is the crowd appeal of this movie. The house was packed when I saw it
and even though we hadn't lined up for an hour or two to get in, there was still
a Disneyland-like attitude in the cinema. But the faceless group in the dark was
not without voice. When the movie first began--it starts without titles--one
young man let loose a pirate-like "Arrrr" which got us all laughing and quite in
the mood for the silliness that was to come. He repeated it twice more
throughout the film, which only added a communal fun to the experience.
Since I enjoyed my cinematic piratical experience, I am very relieved to know
that I can extend my pleasure by visiting McDonald's to buy the drink, meal, or
toy earmarked as most pirate-like. Pirates of the Caribbean is but a cog in the
wheel of popular culture. One this mouse enjoyed.
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