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Conducting Marketing Research

Market Research Firms


Syndicated services provide published how-to guides as well as reports on industries and products. Academic libraries have only a few of the actual secondary marketing research reports that these services provide due to the costs of these reports. These services also conduct primary research for an organization, usually at a SUBSTANTIAL COST.


gold triangeFree

gold triange Fee-based

Free
  • Only for Baker students Business Searching Interface.
    Contains the full text of 94 Market Research Reports, along with access to thousands of articles covering more focused areas of many markets.
      From the Browse area, select: Market Research Reports.
  • Free web site Market Research Library
    A service of the U.S. Dept. of Commerce, U.S. Commercial Service. It provides access to international market research, searchable by country and industry.

    Fee-based
    Free web site Green Book
      This is a worldwide directory of marketing research companies and services, indexed and cross-indexed in different ways. You can search for facilities and services using multiple criteria including: company name, research services offered, market specialties, industry specialties, computer programs, trademarked products and services, geographic location and key personnel listings.
    The links to a few of the better known market research firms provided here will give you an overview of the many firms specializing in marketing research. Each firm specializes in a particular type of market research. Some information is provided for free on their sites.