Conducting Marketing Research

Brands and Products

For more detailed information about INDUSTRIES, consult How to Find Industry Information. The following sources that discuss INDUSTRIES are listed here because they have some relationship to BRANDS and PRODUCTS.

  • Only for Baker studentsBusiness Insights Global
    You can find a company's brands and products by following these steps:

      1. Type your company name in the main search box.
      2. When you see your company's name in the results page, select the Brands link.


                3. You will find a list of that company's brand names and products that can be downloaded  to an Excel spreadsheet.


  • Only for Baker students Lexis/Nexis Academic
    This is the section of Lexis/Nexis known as Company Dossier.

    1. First, search and select your parent company.
    2. From the left navigation area, under Snapshot, select: Brands.
  • Only for Baker students Business Searching Interface
                 This is an alternative interface to Business Source Premier.
          It is easier to search for companies, industries,and market research reports from this screen.

1.  At the opening screen, select:Company Profiles.



2.  Type your company in the search box, and select: Browse

3.  When the results appear, select: MarketLine Report.


4. When the .PDF report of the company opens, use the navigation column on the left, and select: Major Products and Services.


  • Free web sites Current Industrial Reports
      Since 1904, the Current Industrial Report (CIR) program has been providing monthly, quarterly, and annual measures of industrial activity. The primary objective of the CIR program is to produce timely, accurate data on production and shipments of selected products. The data are used to satisfy economic policy needs and for market analysis, forecasting, and decision-making in the private sector. These surveys measure manufacturing activity in important commodity areas such as textiles and apparel, chemicals, primary metals, computer and electronic components, industrial equipment, aerospace equipment, and consumer goods.
  • Free web sites Global Brands Database
    Includes over 17 million records, drawn from countries ranging from Algeria and Australia to Japan, New Zealand and other participating nations. Perform a trademark search by text or image in brand data from multiple national and international sources, including trademarks, appellations of origin and official emblems.

  • Free web sitesThomasNet
      Identifies suppliers, manufacturers, and distributors in North America, organized by product into 67,000 categories. This organization has been around about 100 years and has an excellent reputation. You can browse or search by keyword for news, companies, and product/service and brands, then narrow by other filters such as geography and company size. Includes press releases, mini company profiles, "industrial market trends," and blog comments on what's new and interesting in the field.


    Slide your cursor over each book cover to see full information. Click on it to see the catalog entry.
    If we don't own it, you'll have to request it on Interlibrary Loan, which you'll be able to do directly from the catalog site.
    If you'd prefer to see the books at a library near your home, you can do the following:

    1. Select the link, Worldwide Libraries Own this Item

    WMS worldwide libraries
    2. Once the screen opens, enter your zip code to find a library near your home that owns the title.

    Encyclopedia of consumer brandsEncyclopedia of corporate names worldwide
    Encyclopedia of major marketing campaigns