Conducting Marketing Research

General Sources - Handbooks and Dictionaries


Slide your cursor over each book cover to see full information. Click on it to see the catalog entry.
If its is an online book, you'll be able to access it, using your Baker ID. If we don't own it, you'll have to request it on Interlibrary Loan, which you'll be able to do directly from the catalog site.

If you'd prefer to see the books at a library near your home, you can do the following:
1. Select the link,
Worldwide Libraries Own this Item

WMS worldwide libraries
2. Once the screen opens, enter your zip code to find a library near your home that owns the title.


Advertising Age Encyclopedia of Advertising Dictionary of Marketing Terms
Dictionary of Marketing and Advertising Marketing strategies, tactics, and techniques