Baker University

  • Baker University Home
  • News
  • Directories

  • Visit
  • Apply
Take me to...
Close
  • About Baker
  • Alumni
  • Athletics
  • Bookstore
  • Current Students
  • Donate Now
  • Email
  • Faculty & Staff
  • Help Desk
  • Jobs
  • Library
  • Portal

A Place to Distinguish Yourself

Baker is a private, liberal arts university that educates traditional and nontraditional students through small classes, innovative instructors and rigorous coursework.

  • History
  • Office of the President
  • Board of Trustees
  • Methodism
  • FAQ
  • Visitors
  • Mission & Values
  • Accreditation
  • Mission | CAS
  • Mission | SPGS
  • Mission | SON
  • Mission | SOE

Where are you taking your classes?

  • Traditional Campus in Baldwin City
  • School of Professional & Graduate Studies
  • School of Nursing
  • Graduate School of Education

Where do you work?

  • Traditional Campus in Baldwin City
  • School of Professional & Graduate Studies
  • School of Nursing
  • Graduate School of Education

Student, Faculty & Staff Email Access

Students

  • Baldwin City Campus
  • School of Nursing - Topeka Campus
  • Graduate & Working Adult Campuses

Faculty & Staff

  • Baldwin City Campus
  • School of Nursing - Topeka Campus
  • Graduate & Working Adult Campuses - Staff
  • Graduate & Working Adult Campuses - Faculty
    (email ending in @fac.bakerU.edu)

Help Desk

  • Contact Help Desk
  • Computer Services for Baldwin City Campus

Jobs at Baker University

Baker University is an Equal Opportunity Employer and offers its employees an excellent benefits package.

Job Openings

Teaching Opportunities

Teaching Opportunities at the School of Professional & Graduate Studies

Faculty Application for Graduate School of Education Programs

Career Services

Career Services aids all Baker students and graduates in their search for employment, internships and other academic opportunities.

Career Services

Baker Bookstore

Baker University operates full-service bookstores on its Baldwin City and Overland Park campuses. The bookstores offer textbooks, apparel and gifts. Purchases may also be made online.

Buy or Rent Textbooks

Baldwin City campus 

Overland Park campus

Students & Faculty

Use the portal to update personal information, request a receipt or a transcript, access Moodle, enroll in classes and view your schedule.

  • Baldwin City Campus
  • School of Nursing - Topeka Campus
  • Graduate & Working Adult Campuses
  • Admission
  • Undergraduate
  • Graduate
  • Working Adult
  • Nursing
  • Online Programs

Welcome to Baker University

  • Library
    • Assignment Calculator
    • Bedford Manual
    • Databases
    • Interlibrary Loan Form
    • Library Blog
    • Policies
    • Renew Items
    • Research Button
    • Subject Guides
      • Business
        • Business Ethics and Corporate Social Responsibility
        • Competitive Analysis Checklist
        • How to Find Company Information
        • Researching Not-For-Profit Companies
        • How To Find Industry Information
        • Emerging Technologies
        • Conducting Marketing Research
          • General Sources
          • Rankings and Market Share
          • Brands and Products
          • Advertising and Media
          • Surveys and Opinion Polls
          • Demographics
          • Trade Associations
          • Trade Shows
          • Market Research Firms
        • Market Research Trends
        • Writing a Business Plan
        • Electronic Commerce
        • International Business - Companies
        • International Business - Country Data
        • International Business - Industries
        • BSM 385 - Group Dynamics
        • MBA/MSM 524 - Principles of Organizational Management
        • BBA 351 - Management and Leadership
      • Education
      • Finance
      • Genealogy
      • LA 401
      • WAB Test
    • Zotero
  • Special Collections
    • Quayle Bible Collection
    • Archives
    • Old Castle Museum
Library > Subject Guides > Business > Conducting Marketing Research >

Conducting Marketing Research

General Sources - Handbooks and Dictionaries

 



Slide your mouse over the book jacket for more info. Click on it to see the catalog entry.


 

 

Advertising Age Encyclopedia of Advertising Dictionary of Marketing Terms
Dictionary of Marketing and Advertising Marketing strategies, tactics, and techniques
 
Contact Us image description
  • About Baker
  • Alumni
  • Athletics
  • Bookstore
  • Donate Now
  • Help Desk
  • Library
  • Contact Us
  • Current Students
  • Email
  • Portal
  • Jobs
  • University Calendar
  • Faculty & Staff
  • Registrar
  • Transcript
  • Commencement
  • Ethics Policies & Reporting
Baker University Own Confidence
Connect With Baker

Baker University, the first University in Kansas, is proud to be affiliated with the United Methodist Church.