Conducting Marketing Research
Rankings & Market Share
Market Share is the ratio of sales of a brand to the total sales of that product-type in a defined area (county, continent, etc.). Market share can also be defined as the ratio of sales of a company's entire product line to the total sales of all related companies. Market share is usually presented as a percentage, although sometimes a raw number of sales or units is provided.
Market share is not always easy to find.
You can search the following business periodical databases:
|Conduct the search as follows:|
Search for Company Market Share as follows:
2. When the results appear, select the Market Share Reports link or the Rankings link.
Business Rankings Annual
Another path to find rankings of companies by revenue in the same industry:
- From the top of the page, select: Company Finder.
2. From the left navigation column, select NAICS and type in either the NAICS industry code you need, or highlight the industry from the available listings.
3. The results will list companies that operate within the same industry, listed by revenue.