Conducting Marketing Research
Rankings and Market Share
Market Share is the ratio of sales of a brand to the total sales of that product-type in a defined area (county, continent, etc.). Market share can also be defined as the ratio of sales of a company's entire product line to the total sales of all related companies. Market share is usually presented as a percentage, although sometimes a raw number of sales or units is provided.
Market share is not always easy to find.
Articles
You can search the following business periodical databases:
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Statistics
Business and Company Resource Center
Search for Company Market Share as follows:
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Search for Industry Market Share as follows:
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