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Conducting Marketing Research

Rankings & Market Share


Market Share is the ratio of sales of a brand to the total sales of that product-type in a defined area (county, continent, etc.). Market share can also be defined as the ratio of sales of a company's entire product line to the total sales of all related companies. Market share is usually presented as a percentage, although sometimes a raw number of sales or units is provided.

Market share is not always easy to find.


gold triangeArticles

gold triange Statistics

Articles

You can search the following business periodical databases:
    Conduct the search as follows:
  • Start with the company or industry or product or brand
  • Then, combine with any of the following keywords:
    market share OR marketing OR ranking
    Examples:
    • Pepsi AND
      (market share OR rank OR ranking)
    • (Athletic footwear OR Athletic Shoes OR Sneakers)
      AND
      (market OR brand)
      AND
      (market share OR share OR rank OR ranking)

Statistics

Only for Baker studentsBusiness and Company Resource Center

Search for Company Market Share as follows:

  1. Click on Companies
    BCRC_InitialScreen
  2. In the company name or ticker symbol box, type in the company name.
    Click in the circle labeled: Ultimate Parent
    Search.
  3. When your company's name comes up, click on it.
  4. Click on the Rankings tab along the top.
  5. Click on the Market Share sub tab that appears below the Rankings tab.
  6. Click on Companies in SIC etc... to get a list of companies in the same business.
  7. The result will show companies listed by sales revenue.


Search for Industry Market Share as follows:

  1. Click on Advanced Search
    BCRC_Advanced_Search
  2. Fill in the form as follows:
      a. Change the content area to: Rankings
      b. Fill in the correct NAIC or SIC code in the search box. (you can find this through a company report)
      c. Highlight NAICS or SIC, depending on which code you use.
  3. The results will be drawn from various business rankings annuals.