News >

Sept. 5, 2012
Contact: Steve Rottinghaus, Baker University public relations director, (785) 594-8330 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Baker senior savors NASCAR internship experience

Baldwin City, Kan. — As one of seventeen students selected nationally for the 2012 NASCAR Diversity Internship Program, Baker University senior Clarence Scott IV savored the hands-on experience he gained by working 10 weeks in Charlotte, N.C., and Daytona Beach, Fla., the heart of auto racing country.Clarence-Scott-right-with-Matt-Kenseth

During his time with the program, Scott managed the NASCAR Pulse Twitter account, developed marketing plans for the Chase for the Sprint Cup with a $400,000 budget, worked in research and development, and presented awards at races.

“The internship allowed me to work with advertisement strategy and techniques that help get fans become more interested in the sport of NASCAR,” said Scott, a mass media major from St. Petersburg, Fla. “I made many connections and also had a blast being at the tracks and coming up with new ideas for the sport. It was great playing a role in the marketing ideas and coming up with the creative presentation.”

Scott and the other participants began their internship with an orientation session during the NASCAR Sprint All-Star Race weekend at Charlotte Motor Speedway in Concord, N.C. The group visited the NASCAR Hall of Fame in Charlotte, NASCAR Productions offices, Roush Fenway Racing, the Sam Bass NASCAR Art Gallery, Rev Racing headquarters, attended the NASCAR Sprint Pit Crew Challenge and the NASCAR Sprint All-Star Race.

Scott (seen above with Matt Kenseth) also interacted with key people in the industry, including NASCAR Sprint Cup Series drivers, crew members and NASCAR executives.

“Some were really cool and nice to talk to like Jimmie Johnson and Dale Earnhardt Jr.,” Scott said. “Obviously it is a fast-moving sport and the racers’ free time is extremely limited. You have to be understanding of the sport and respect their time.”

Scott learned of the NASCAR internship program from a high school friend in Florida. He participated in a mentorship program a year ago in Atlanta, and in January, received a call from a NASCAR official.

“I thought the internship would be a great opportunity to get my foot in the door with the sports industry,” he said.

The internship allowed Scott an opportunity to enhance his time management skills. He is a running back for the Baker football team, serves as a basketball manager and has worked on the staffs at KNBU-TV and KNBU-FM.

The internship will help jump-start Scott’s career in the sports industry after graduating in May.

“I never really knew what positions were available behind the scenes of the sports world,” he said. “As a spectator we see coaches and players, owners and reporters. This internship showed me there are so many other factors involved in the sports entertainment world and allowed me to see other aspects I might be interested in once I graduate.”


Baker University is committed to assuring student learning, and developing confident, competent and responsible contributors to society.