Sport management students learned to manage media relations during the Mountain West Conference Basketball Championships.
Sport management students learned strategies for guest relations and fan experience at the Chick-fil-A Peach Bowl.
BALDWIN CITY, Kan. – It's championship season for fall sports and Baker is hosting three national tournament games at Liston Stadium on Saturday.
Jeanne Clery Crime Reporting
Campus Security Reports
In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and recent congressional Higher Education Amendments, the following statistics are provided for your information. Each institution of higher learning is required annually to prepare a Uniform Campus Crime Report (UCCR), consistent with the FBI’s Uniform Crime Reporting (UCR) System. The report is to reflect the crime statistics on the property of the institution for the preceding year.
Crime Statistics 2012-2014
Master of Science in Sport Management
Turn Your Love of Sport into a Career
Our 36-credit-hour Master of Science in Sport Management (MSSM) program provides future sport industry professionals the opportunity to develop skills in facility planning, event management, sports marketing, sports law and more.
Prepare for a Leadership Position
- Coaching and administration in high school, college, professional, community, and Olympic athletics
- Corporate sponsor relations and social responsibility
- Sport facility operations and event management
- Sport sponsorship
- Sport marketing and communication
The sports industry is robust and competitive, and it's growing. A sport management degree can give you an edge in this changing field. The MSSM program links the classroom with experienced professionals for an experiential learning community centered on best practices, relevance and current trends in the sport industry.
Skills that Make a Difference
- Develop the skills necessary to assume a leadership position in the growing sports industry.
- Attend classes one night a week.
- Take one course at time and complete the program in less than two years.
Earn your MSSM degree in Overland Park.
Apply now and start January 2016.
What We Need From You
- Completed application form and fee
- An official transcript indicating a bachelor’s degree conferred form a regionally accredited institution of higher education
- For applicants whose native language is not English, a minimum TOEFL test score of 600 on the paper-based test, score of 250 on the computer-based test, or score of 100 on the Internet-based test for international applicants (Minimum passing score may vary as ETS revises the exam.)
Access Our Forms
- Successful completion of the specified Master of Science in Sport Management curriculum (36 credit hours)
- A 3.00 overall grade point average with no more than one course completed with a grade of C
- An MSSM core GPA of 3.00 or higher
- Completion of all course work within six years of the date of initial enrollment
- Filing an intent to graduate form with the Office of the Registrar
- Payment of all tuition and fees
- Approval by the faculty and Board of Trustees
Based on reasonable projections of faculty availability and appropriate curriculum considerations, the following courses can change as deemed necessary by Baker University to fulfill its role and mission. Curriculum requirements can be fulfilled in 22 to 24 months. Courses must be completed in the order recommended by the university.
MSSM 510 Organizational Teams and Effective Leadership
This course makes students aware of graduate education expectations and responsibilities. It focuses on understanding individual and team requirements and resources that students need to be successful in a graduate degree program. (3 credits)
MSSM 524 Leadership and Management in Sport
Leadership and Management in Sport develops managerial skills as organizers, facilitators, communicators, and team builders. The course provides an overview of the principles related to management and leadership styles, problem-solving, decision-making, program management, and budget analysis for sport organizations. It defines specific management skills and functions, presents actions that contribute to goal achievement, and identifies attributes that enhance successful organizational performance. (3 credits)
MSSM 525 Organizational Culture and Dynamics
Organizational Culture and Dynamics helps students develop the ability to guide individual people and teams to company objectives. By focusing on relationships and recognizing diversity among their peers and colleagues, students evaluate social and psychological dynamics within their organizations. They also learn communication techniques that contribute to organizational effectiveness. (3 credits)
MSSM 560 Marketing Strategies in Sport
Marketing Strategies in Sport examines the processes of marketing in the contemporary customer-oriented environment. Students explore the dimensions of the consumer market and analyze consumer buying behavior and decision-making processes based on fundamental market research. Strategies covered in this course include branding, promotions, social media marketing, and relationship building with consumers, media, and the community. (3 credits)
MSSM 538 Sponsorship and Revenue in Sport
Sponsorship and Revenue in Sport provides an in-depth approach to generating revenue for sport organizations, including the use of strategic partnerships, fundraising initiatives, special events, and sales strategies. Topics include strategies for securing sponsorships, sponsorship activation, and managing sponsor relations. Fundraising campaigns and donor relations will also be discussed. (3 credits)
MSSM 533 Sports Facility and Event Management
Sports Facility and Event Management is designed to explore and analyze principles for planning, designing, and managing indoor and outdoor facilities for sport and recreation. Topics covered include design trends, standards and guidelines, sustainable and efficient building materials, facility maintenance and operations, liability and risk management, and basics for event management and programming. Possible visits to local facilities will be arranged. (3 credits)
MSSM 517 Legal Aspects of Sport Business
Legal Aspects of Sport Business focuses on the legal environment and its effect on business decisions and operations. Contracts, torts, regulation of sport business and governing bodies, premises liability, intellectual property law, constitutional law, antitrust law, collective bargaining, and negligence are studied. Awareness and pragmatic guidelines for risk management decision making in sport business are also examined. (3 credits)
MSSM 532 Communication and Public Relations in Sport
Communication and Public Relations in Sport provides an integrated approach to relationship management, including customer relations, public relations, community relations, and media relations. The course is designed to provide an in-depth analysis of communication theories, strategies, and applications within the context of the sport industry. The course is intended to provide a general overview of various communications strategies, as well as corporate social responsibility initiatives. (3 credits)
MSSM 555 Administration, Policy, and Governance
Administration, Policy and Governance examines management theory with governance and policy, focusing on the development of skills and techniques to navigate the work environment within defined rules, regulations, and processes, both internal and external to the organization. This course examines policy, governance and the strategic planning process in youth, high school, college, Olympic, and professional sport. (3 credits)
MSSM 515 Finance for Managers
Designed for nonfinancial managers, this course presents principles of finance, including balance sheet composition, cash flow management, and capital budgeting. (3 credits)
MSSM 535 Human Resource Management
This course deals with recruitment, training, evaluation, promotion, and retention of today’s increasingly diverse employees. Study how to attract, secure, enable, and retain productive employees and volunteers as part of a multicultural workforce. The course also covers issues related to compliance with employment laws and regulations. (3 credits)
MSSM 570 Directed Field Experience (Internship)
The Sport Management Direct Field Experience (Internship) is designed to provide an in-depth learning experience in a professional work setting where students observe and complete meaningful tasks to advance organizational objectives. The DFE (Internship) provides a program candidate (intern) with hands-on experiences necessary to transfer beliefs, values, theory, and knowledge into practice. The students work experience will be under the supervision of a faculty sponsor, as well as an onsite supervisor, and will be designed to provide a practical experience in the field of sports administration. (3 credits)
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