Marketing Major (BBA)
School of Professional & Graduate Studies
Learn to plan, develop & manage marketing strategies through an online Bachelor of Business Administration with a major in marketing.
Choose Your Next Step
Earn a BBA with a Marketing Major at Baker University
If you want to be the authority on planning, developing, delivering, and managing effective marketing strategies, then earning a Bachelor of Business Administration (BBA) with a major in marketing from Baker University will get you there.
At the heart of every good marketing approach is the ability to tell good stories that attract and retain business. We make sure you have skills to generate awareness, revenue, and influence—no matter what field you join.
Baker’s business degree in marketing is meant to be adaptable. The lessons you learn here can be applied anywhere—from small health care organizations to Fortune 500 companies.
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Our online degree in marketing will help you:
- Gain valuable knowledge about consumer behavior to drive campaign results.
- Understand the latest, most effective sales strategies and marketing techniques.
- Become skilled at media communications and targeted digital marketing.
- Use marketing research and analysis to make confident decisions that generate expected outcomes.
- Recognize the role of marketing in a global business environment.
This program is designed by and for working professionals who want to earn a business degree in marketing—as quickly as possible.
All it takes to complete a BBA with a major in marketing is 42 credit hours. Once your courses are complete, you’ll have a degree that leads to many types of rewarding careers.
Program Information
Online
School of Professional & Graduate Studies
Undergraduate
Bachelor of Business Administration (BBA)
Marketing Major Degree Details
Learning doesn’t have to happen in a classroom. You can earn a business degree in marketing at Baker University without relocating or leaving your full-time job.
- Major in marketing online from anywhere.
- Accelerated classes help you finish coursework quickly.
- Take one course at a time.
- Thrive in a recognized program designed for working professionals.
- Earn your online degree in marketing in as few as two years, depending on transfer credits.
Start your journey by taking the first step in the admissions process.
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Marketing Major Program Highlights
A business degree in marketing is a practical, versatile education path that results in excellent career prospects.
If a marketing major is right for you, then here are just a few reasons to consider studying at Baker University:
Rankings and affordability. Baker University is highly ranked for best online programs, offering the highest ROI in Kansas and the highest average salary among graduates of universities in Kansas.
Unmatched marketing guidance. Before, during, and after the program, our well-known marketing faculty will be here to coach and support you. They have decades of experience in leading thriving marketing teams and creating successful strategies.
Industry contacts. Building relationships is a crucial component of marketing. It helps establish loyalty and improve the customer experience. Here, you’ll create lasting industry connections with marketing faculty. Interact with active alumni who support our Bachelor of Business Administration program and can guide you to marketing employment opportunities.
Ensured success. From answering your initial questions to confirming enrollment, your dedicated enrollment recruiter will walk you through the journey. You’ll also have an academic advisor who guides you through degree completion planning, assists with course scheduling, and connects you to resources for success.
Personalized attention. Your online degree in marketing may not put you in a real classroom, but you’ll be part of a true professional community that emphasizes personal attention. Your professors and career-advising professionals will keep you focused and set you in the right direction.
4+1 Bachelor’s to MBA Dual Degree Program
Students who earn an undergraduate business degree from Baker Online or College of Arts and Sciences in Baldwin City can earn their bachelor’s degree and MBA in five years. This program is open to current students and graduates.
Students participating in the 4+1 program must complete seven of the 10 required courses to earn their MBA. Academic advisors will design an academic plan for students that will allow them to complete the remaining 21 credit hours in one year.
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Exceptional Experiences: Major in Marketing at Baker
We work with your schedule
With your full-time job, family, and other commitments, you already have a full schedule. That’s why we design our courses to be flexible—so you can work them in whenever and however you want. New classes start every six weeks, and online classes are held year-round.
Learn from marketing pros
Baker’s marketing instructors have real-world work experience. They use their strong expertise and knowledge to help prepare you for what you’ll encounter in high-level marketing roles.
Show off your marketing talent
A business degree in marketing from Baker stands out. This credential tells potential employers that you have what it takes to lead marketing efforts—and expertise to guide effective strategy.
Earn credit in unique ways
Baker’s Prior Learning and Assessment Center offers flexible, efficient ways to recognize the college-level business and marketing learning you already have through work experience. We can help you find ways to earn credit in nontraditional ways, saving time and money.
What Can You Do With a Marketing Major?
The field of marketing is projected to grow by 10 percent through 2029, according to the U.S. Bureau of Labor Statistics.
A business degree in marketing that offers a well-rounded curriculum can prepare you to do everything from create content and run advertising campaigns to analyze performance reports and manage events. With these capabilities, you’ll be able to evolve with trends and continue to be a successful marketer.
A marketing major at Baker helps build expertise in these areas:
- Consumer behavior
- Content strategy
- Data analysis
- Digital marketing
- Leadership
- Research and analytics
- Social media strategy
- Team building and collaboration
Create impactful marketing strategies that grab attention, lead marketing teams, or develop tactics to effectively promote your own venture. Earning a BBA with a major in marketing is your key to a successful future.
Career Paths for a Marketing Major
Almost any type of organization will benefit from someone with marketing expertise. Earning an online degree in marketing can qualify you for job titles like these:
- Brand manager
- Communications manager
- Content marketing specialist
- Creative director
- Digital marketing manager
- Market research analyst
- Marketing associate
- Marketing director
- Marketing manager
- Product marketing manager
- Public relations specialist
Financial Support to Earn Your Business Degree in Marketing
Baker University is highly ranked for its online business degree in marketing, offering the highest ROI in Kansas and the highest average salary among graduates of universities in Kansas. Find out what types of support are available to you as you earn your BBA in Marketing, making the degree even more affordable.
Baker Is Military Friendly
Military Advanced Education named Baker University one of America’s Top Military-Friendly Colleges and Universities. Veterans and active-duty service members and their spouses may qualify for tuition discounts.
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Steven | Bachelor of Business Administration Student"Responses were immediate and friendly, and the instructors were always eager to assist me with achieving my educational goals. I highly recommend Baker to those looking to further their education, especially for those with families or already working in careers."
What You’ll Study: Online Bachelor’s in Marketing
Every marketing major course you take is online and lasts six weeks. Our classes are available year-round so you can start when the time is right.
These are just a few of the curriculum choices offered as part of Baker’s Bachelor of Business Administration with a major in marketing:
- Digital Media Marketing: Examine techniques, tools, and the art of creating compelling content. Through social media platforms, email campaigns, mobile , and paid advertising, you get to produce a digital marketing plan and correlate performance results using web analytics and key performance metrics.
- Integrated Marketing Communications: Get hands-on experience as you design an integrated advertising plan. Learn about factors including segmentation, targeting, positioning, branding, promotion, and media and how they pertain to the consumer decision-making process.
- Social Media Strategies: Develop knowledge of social media platforms from a business perspective—along with the pros and cons they offer for strategic communication in promoting business goals and organizational missions. Develop a social media plan, learn how to react to online sentiment, and discover effective ways to respond to a social media crisis.
Related BBA Programs at Baker University
In addition to our online project management degree, our Bachelor of Business Administration program offers four other majors:
- Human resources major: Learn the ins and outs of staffing, employee compensation and benefits, recruitment, and training and development.
- Marketing major: Build knowledge and skills to plan, develop, deliver, and manage marketing strategies for a variety of businesses and organizations.
- Organizational management major: Explore real-world questions and gain problem-solving experience as you find innovative ways to overcome business challenges.
- Project management major: Manage the process of creating a unique product, service, or result by managing project teams through effective leadership, communication, and team building.
- Sport management major: Work in an industry you love that combines the thrill of teamwork and competition with a commitment to building successful and profitable sports enterprises.
Requirements & Curriculum
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What We Need From You
- Completed application form
- Official transcripts from all regionally accredited colleges or universities attended
- For applicants whose native language is not English, a minimum TOEFL test score of 600 on the paper-based test, a score of 250 on the computer-based test, or score of 100 on the internet-based test for international applicants, or a minimum IELTS score of 6.5 (Additional requirements will apply.)
Enrollment Eligibility
Official transcripts from all regionally accredited institutions of higher education previously attended must indicate a minimum grade point average of 2.0. (NOTE: Coursework attempted or completed at any post-secondary institution not disclosed at the time of application cannot later be submitted for potential transfer credit and may affect admissibility to current or future programs.) How to send transcripts to Baker.
Required of applicants with fewer than 12 hours of transferable college credit:
- Official high school transcript or state-approved high school equivalency test. The high school GPA must be at least 2.30. The minimum score required for admission using an official state-approved high school equivalency test is based on the scoring standards in place at the time of testing.
Required of applicants who were home schooled with fewer than 12 hours of transferrable college credit:
- A transcript or portfolio of their home-school experience.
- Transcripts of completed high school work.
- An original ACT score report from Educational Testing Service with a composite score of 21 or SAT score of 510.
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Foundational Core
BU 220 Foundations of Business (3 hrs.)
Foundations of Business introduces students to the operation of business and its position in domestic and international commerce. Students will examine the role of business in the creation and distribution of goods and services, and will learn about business participation in civic and public affairs. Students get to know the basic business functions of management, marketing, human resources, accounting, and finance. The course explores career options in business.
BSA 242 Microeconomics (3 hrs.)
This course is an introduction to economics analysis of market economies. Topics include scarcity and choice, price and output determination, market power, and wages and employment. Evaluating the effects of government policies is emphasized. Students will become familiar with the invisible hand which governs the production and distribution of goods and services. While studying market regulation, we will see how human behaviors can play a major part in supply, demand, and price changes. Incentives will be a reoccurring topic, as many people tend to make decisions based on their economic well-being.MKT 200 Principles of Marketing (3 hrs.)
This course is an introduction to the basic principles of marketing, practices, and the application of these practices. Subjects covered include ethical decision making, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing. Prerequisite for Marketing majors only.BSA 205 Financial Accounting (3 hrs.)
An introductory accounting course describing accounting theory and practice, Financial Accounting emphasizes the use of financial statements for management control.BU 248 Introduction to Strategic Human Resources (3 hrs.)
This course introduces students to the essential elements of the Strategic Human Resource Process. Students study job analysis, managing diversity, employee recruitment, hiring, training, and evaluation. Students learn the processes of wage, salary, and benefit administration. The course also emphasizes the importance of organized labor and International Human Resources.BU 252 Introduction to Project Management (3 hrs.)
This course focuses on key issues involving project planning and execution that every project manager is likely to face ‐ managing project scope, time, cost, quality, human resources, communications and risk. The course focuses on “real‐world” challenges that project managers face and provides knowledge about the strategies, tactics and deliverables that are critical to project managers and general organizational leadership.BBA Core
BU215 Principles of Finance (3 hrs.)
Examines general principles of finance and corporate finance Topics include financial objectives of the firm, the time value of money, risk and return, capital budgeting, the cost of capital, financial forecasting and ratio analysis, working capital management, EVA and MVA concepts, and current and future trends in corporate finance.BSA 464 Macroeconomics (3 hrs.)
This course aims to study the economy on a broader, aggregate scale. We will examine the behaviors of firms, households, and markets and the way their decisions affect the whole. Students will learn about business cycles, the composition and calculations of economic indicators, and decisions regarding tax rates and subsidies. With completion of the course, students will be able to understand basic functions and processes of the country’s governing bodies.BSA 250 Managerial Accounting I (3 hrs.)
This is the first of two Managerial Accounting courses. This course discusses managerial accounting concepts, including costing systems, profit analysis, budgeting, performance evaluation, and product pricing. By analyzing internal company information, students learn to make decisions that influence company directions and successes.MGT 430 Supply Chain Management (3 hrs.)
This course introduces the student to supply chain management. Students are presented the key concepts of supply chain management: to monitor and relate production, distribution, and shipment of products and services. Major overall activities studied include product creation, development, production and distribution, managing purchases, inventory control, quality control, storage, logistics and evaluation.BU 315 Best Practices in Management and Leadership (3 hrs.)
Designed to provide an overview of the roles and responsibilities of managers in the day-to-day operation of organizations, this course examines the critical roles of leadership, decision making, and communication and explores aspects of motivation and managing conflict, change, and diversity in contemporary organizations.BU 327 Leveraging Technology in Decision Making (3 hrs.)
Leveraging Technology in Decision Making presents the many forms of information systems that provide data to contemporary organizations, including databases, the Internet, and decision support systems. The course reviews system design, infrastructure, security, and electronic commerce. Satisfies computer science requirement.BU 333 Business Analytics (3 hrs.)
This course introduces analytics and statistics as applied to managerial planning and issues. Emphasis is on conceptual understanding as well as conducting analyses. Students learn the limitations and potential of business analytics with hands-on experience. The course covers the basic concepts of analytic model building and its role in rational decision making. Students are encouraged to take an analytic view of decision making by examination of trade-offs, constraints, uncertainty, and analyses. Students collect and analyze analytics to prepare and present a comprehensive final project report. Satisfies math requirement.BU 352 Business Law I (3 hrs.)
Business Law I examines the formation and application of case law, state statutes, including the Uniform Commercial Code, federal regulations, and the United States Constitution and its amendments in relation to the business organization.MGT 462 Multinational Management (3 hrs.)
This course concentrates on decision making as related to planning, organizing, and controlling multinational organizations. It addresses differences in overseas operations, including international finance, trade barriers, joint ventures, partnerships, political risks, and human resources.MGT 353 Organizational Structure and Behavior (3 hrs.)
In Organizational Structure and Behavior, students examine organizational theory and its applications. Theories of organizational structure, organizational behavior, and the interaction between the two are studied and applied. -
MKT 330 Digital Media Marketing (3 hrs.)
This course concentrates on digital media as a business marketing strategy employed for both internet and mobile devises. Learners examine multiple techniques, tools, and the art of creating compelling content. Through social media platforms, email campaigns, mobile, and paid advertising, students produce a digital marketing plan and correlate performance results using web analytics and key performance metrics.MKT 340 Consumer Behavior (3 hrs.)
Students study and analyze various behavioral concepts and theories of consumer buying behavior and stages of the decision-making processes. Items include consumer perceptions and attitudes, the role of group influence, and the essential nature of customer satisfaction.MKT 350 Integrated Marketing Communications (3 hrs.)
In this course, students will design an integrated advertising plan. Students will focus on aspects of marketing communication including segmentation, targeting, positioning, branding, promotion, and media as it pertains to the consumer decision-making process. Students will develop an awareness and appreciation for the strategies successful brands utilize to build brand equity.MKT 378 Social Media Strategies (3 hrs.)
This course develops students’ knowledge of social media platforms and their potential pros and cons for strategic communication in promoting business goals and organizational missions. Students also will learn how to develop a social media plan, react to online sentiment, and respond to a social media crisis.MKT 420 Marketing Research (3 hrs.)
This course covers basic steps in the marketing research process. Students study methods and techniques for collection, analysis, and interpretation of primary and secondary data for customer and business marketing. The course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.MKT 440 Sales and Sales Processes (3 hrs.)
This course covers basic steps in the marketing research process. Students study methods and techniques for collection, analysis, and interpretation of primary and secondary data for consumer and business marketing. The course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions. -
Students must meet the following requirements to earn a Bachelor of Business Administration degree:
- Successful completion of at least 120 credit hours (Residency requirements: A minimum of 30 hours of upper-college coursework [numbered 300 or higher] must be taken at Baker University).
- Cumulative GPA of at least 2.0.
- Successful completion of a major area of concentration with a GPA of at least 2.0.
- Satisfaction of all general education requirements. Typically, an earned Associate of Arts or Associate of Science from a regionally accredited institution will satisfy the requirement.
- Satisfaction of all proficiency requirements.
- Submission of intent to graduate form six months before anticipated degree completion.
- Payment of all tuition and fees.
- Approval by the faculty and Board of Trustees.
General Education Course Requirements | 33 credits
- BK 110 Introduction to Undergraduate Studies 3 credits (must be taken at Baker)
- Arts & Humanities (with no more than 6 semester credits counted from any one discipline) 18 credits
- Social Sciences 6 credits
- Sciences 6 credits
Proficiencies | 12 credits
- Written Communication 6 credits
- 3 credit hours of lower-level written communication (transferred course must be equivalent to EN102 with a grade of C- or better)
- 3 credit hours of upper-level written communication (transferred course must be equivalent to EN305 with a grade of C- or better).
- Oral Communication 3 credits
Oral Communication or Public Communications (transferred course must be equivalent to CO102 with a grade of C- or better).
- Mathematics 3 credits (college-level algebra or higher)
General Electives | 9 credits
Foundational Core | 18 credits
BBA Core | 30 credits
Major Courses | 18 credits
Transfer Hours
We will evaluate your transcripts from other regionally accredited colleges and universities to determine what credits will transfer.
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