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Sports Management

Bachelor of Business Administration

Choose Your Next Step

124

Credit hours

4 Years

Estimated completion time

Work in an Industry You Love

Work in an industry you love that combines the thrill of collaboration, teamwork, and game day competition with a commitment to building successful and profitable sports enterprises. Earn a Bachelor of Business Administration with a major in sport management from Baker University.

Sports management is a growing industry with many opportunities for people who are enthusiastic about sports to apply their knowledge of management and business to this robust field.

Our undergraduate business degree in sports management is meant to be adaptable. The lessons you learn here can be applied anywhere—golf courses, skiing facilities, marinas, fitness clubs, bowling centers, and recreational sports facilities—and within leagues and franchises.

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ACBSP Global Business Accreditation logo

Our sports management degree covers these topics:

  • The psychological principles at work behind sports
  • How sports fit into and influence our society
  • How the business sector and sports worlds interact and how to make the most of these interactions
  • The legal and ethical aspects of sports and the sports business (drug testing; NIL; legal sports betting; legal duties of owners, coaches, and facility supervisors and directors; player and event contracts; and product liability

This program is designed by and for working professionals, coaches, and athletes who want to earn a business degree in sports management—as quickly as possible.

Program Information

Online
School of Professional & Graduate Studies
Undergraduate
Bachelor of Business Administration (BBA)

Exceptional Experience

With your full-time job, family, and other commitments, you already have a full schedule. That’s why we design our courses to be flexible—so you can work them in whenever and however you want. New classes start every six weeks, and online classes are held year-round.

Learn from sports management pros. Our sports management instructors have real-world work experience in the sports business. They use their expertise and knowledge to help prepare you for what you’ll encounter in high-level sports management roles.

Show off your sports management talent. An undergraduate business degree in sports management from Baker stands out. This credential tells potential employers that you have what it takes to lead in the sports industry and the expertise to guide effective strategy.

Earn credit in unique ways. Baker’s Prior Learning and Assessment Center offers flexible, efficient ways to recognize the college-level business learning you already have gained through work experience. We can help you find ways to earn credit in nontraditional ways, saving time and money.

Program Highlights

An undergraduate business degree in sports management is a practical, versatile education path that results in excellent career prospects.

If a sports management major is right for you, then here are just a few reasons to consider studying at Baker University:

Rankings and affordability. Baker University is highly ranked for best online programs. A study completed by Georgetown University found that Baker offers the highest ROI of private universities in Kansas. And according to the U.S. Department of Education, our alumni earn and the highest average salaries among graduates of universities in Kansas.

Networking. Build rewarding relationships at all levels. Connect with faculty who have practical expertise in sports management. Connect with professional sports teams in Kansas City that already employ our alumni.

Versatility. Earn your sports management degree online and graduate with the skills of an experienced professional. Explore relevant fields, including facility planning, event management, sports marketing, sports law, and more.

Ensured success. From answering your initial questions to confirming enrollment, your dedicated enrollment recruiter will walk you through the journey. You’ll also have an academic advisor to guide you through degree completion planning, assist with course scheduling, and connect you to resources for success.

Personalized attention. From answering your initial questions to confirming enrollment, your dedicated enrollment recruiter will walk you through the journey. You’ll also have an academic advisor to guide you through degree completion planning, assist with course scheduling, and connect you to resources for success.

Careers

With a degree in sports management from Baker, you’ll be well prepared to launch or advance your sports management career with leadership positions throughout this growing industry.

Here are potential sports management career paths:

  • Administration
  • Athlete management
  • Team management
  • Corporate sponsor relations
  • Facility operations
  • Event management
  • Gameday and event management
  • Marketing and communication
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Person in a dark suit holding a basketball.

Scholarships

The Department of Business and Economics gives these awards with financial prizes to be applied to the following year’s tuition:

  • Mildred Hunt Riddle Departmental Recognition Scholarship for Business and Economics
  • KPMG-Cecil Miller Scholarship
  • Carley M. Upp Memorial Scholarship
  • Emma May Poland Scholarship
  • Gessner-Cowherd Scholarship in Business/Finance
  • Mary L. Barton Scholarship
  • Professor Fran Jabara Leadership Awards
    (This award and an accompanying financial prize are presented at spring commencement to two graduating seniors from the Department of Business and Economics who have demonstrated excellence in leadership throughout their academic career.)

Academic Recognition

  • Department of Business and Economics Outstanding Senior

View all Baker scholarships

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Smiling graduate in black cap and gown with orange tassel, leading a line of peers.

4+1 Bachelor’s to MSSM Dual Degree Program

Students who earn an undergraduate degree in sports administration from Baker may be able to earn their Master of Science in Sport Management online in one additional year. Because we have aligned our bachelor’s in sports administration and MSSM curriculum, we will waive 12 credit hours of core MSSM courses. This means you can finish your master’s degree completely online in one year.

Requirements

  • Satisfy the graduation requirements for the undergraduate program.
  • Earn a cumulative undergraduate GPA of at least 3.0.
  • Earn a B- or higher in the undergrad courses eligible for the equivalency waiver (The Law of Sports, Sports Management, Facility and Event Management, Sponsorship and Revenue in Sport).

Talk to your academic advisor for more information.

Course Work and Requirements

  • Foundational Core

    BU 220 Foundations of Business (3 hrs.) 

    Foundations of Business introduces students to the operation of business and its position in domestic and international commerce. Students will examine the role of business in the creation and distribution of goods and services, and will learn about business participation in civic and public affairs. Students get to know the basic business functions of management, marketing, human resources, accounting, and finance. The course explores career options in business.

    BSA 242 Microeconomics (3 hrs.)
    This course is an introduction to economics analysis of market economies. Topics include scarcity and choice, price and output determination, market power, and wages and employment. Evaluating the effects of government policies is emphasized. Students will become familiar with the invisible hand which governs the production and distribution of goods and services. While studying market regulation, we will see how human behaviors can play a major part in supply, demand, and price changes. Incentives will be a reoccurring topic, as many people tend to make decisions based on their economic well-being.

    MKT 200 Principles of Marketing (3 hrs.)
    This course is an introduction to the basic principles of marketing, practices, and the application of these practices. Subjects covered include ethical decision making, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing. Prerequisite for Marketing majors only.

    BSA 205 Financial Accounting (3 hrs.)
    An introductory accounting course describing accounting theory and practice, Financial Accounting emphasizes the use of financial statements for management control.

    BU 248 Introduction to Strategic Human Resources (3 hrs.)
    This course introduces students to the essential elements of the Strategic Human Resource Process. Students study job analysis, managing diversity, employee recruitment, hiring, training, and evaluation. Students learn the processes of wage, salary, and benefit administration. The course also emphasizes the importance of organized labor and International Human Resources.

    BU 252 Introduction to Project Management (3 hrs.)
    This course focuses on key issues involving project planning and execution that every project manager is likely to face ‐ managing project scope, time, cost, quality, human resources, communications and risk. The course focuses on “real‐world” challenges that project managers face and provides knowledge about the strategies, tactics and deliverables that are critical to project managers and general organizational leadership.

    BBA Core

    BU215 Principles of Finance (3 hrs.)
    Examines general principles of finance and corporate finance Topics include financial objectives of the firm, the time value of money, risk and return, capital budgeting, the cost of capital, financial forecasting and ratio analysis, working capital management, EVA and MVA concepts, and current and future trends in corporate finance.

    BSA 464 Macroeconomics (3 hrs.)
    This course aims to study the economy on a broader, aggregate scale. We will examine the behaviors of firms, households, and markets and the way their decisions affect the whole. Students will learn about business cycles, the composition and calculations of economic indicators, and decisions regarding tax rates and subsidies. With completion of the course, students will be able to understand basic functions and processes of the country’s governing bodies.

    BSA 250 Managerial Accounting I (3 hrs.)
    This is the first of two Managerial Accounting courses. This course discusses managerial accounting concepts, including costing systems, profit analysis, budgeting, performance evaluation, and product pricing. By analyzing internal company information, students learn to make decisions that influence company directions and successes.

    MGT 430 Supply Chain Management (3 hrs.)
    This course introduces the student to supply chain management. Students are presented the key concepts of supply chain management: to monitor and relate production, distribution, and shipment of products and services. Major overall activities studied include product creation, development, production and distribution, managing purchases, inventory control, quality control, storage, logistics and evaluation.

    BU 315 Best Practices in Management and Leadership (3 hrs.)
    Designed to provide an overview of the roles and responsibilities of managers in the day-to-day operation of organizations, this course examines the critical roles of leadership, decision making, and communication and explores aspects of motivation and managing conflict, change, and diversity in contemporary organizations.

    BU 327 Leveraging Technology in Decision Making (3 hrs.)
    Leveraging Technology in Decision Making presents the many forms of information systems that provide data to contemporary organizations, including databases, the Internet, and decision support systems. The course reviews system design, infrastructure, security, and electronic commerce. Satisfies computer science requirement.

    BU 333 Business Analytics (3 hrs.)
    This course introduces analytics and statistics as applied to managerial planning and issues. Emphasis is on conceptual understanding as well as conducting analyses. Students learn the limitations and potential of business analytics with hands-on experience. The course covers the basic concepts of analytic model building and its role in rational decision making. Students are encouraged to take an analytic view of decision making by examination of trade-offs, constraints, uncertainty, and analyses. Students collect and analyze analytics to prepare and present a comprehensive final project report. Satisfies math requirement.

    BU 352 Business Law I (3 hrs.)
    Business Law I examines the formation and application of case law, state statutes, including the Uniform Commercial Code, federal regulations, and the United States Constitution and its amendments in relation to the business organization.

    MGT 462 Multinational Management (3 hrs.)
    This course concentrates on decision making as related to planning, organizing, and controlling multinational organizations. It addresses differences in overseas operations, including international finance, trade barriers, joint ventures, partnerships, political risks, and human resources.

    MGT 353 Organizational Structure and Behavior (3 hrs.)
    In Organizational Structure and Behavior, students examine organizational theory and its applications. Theories of organizational structure, organizational behavior, and the interaction between the two are studied and applied.

  • SPM240 Introduction to Sports Management (3 hrs.)
    This course will provide students with an overview of sports management and leadership concepts and practice. Topics include the history of sport management, youth, community and scholastic sport and recreation, professional and international sport, the relevance and practice of managerial and leadership concepts within sport, typical settings and opportunities for sport leaders, diversity and ethical issues in sport, as well as sustainability practices in sport.

    SPM424 Leadership and Management in Sport (3 hrs.)
    Leadership and Management in Sport develops managerial skills as organizers, facilitators, communicators, and team builders. The course provides an overview of the principles related to management and leadership styles, problem solving, decision making, program management, and budget analysis for sport organization. It defines specific management skills and functions, presents actions that contribute to goal achievement, and identifies attributes that enhance successful organizational performance.

    SPM417 Foundations of the Legal Aspects of Sport Business (3 hrs.)
    Legal Aspects of Sport Business focuses on the legal environment and its effect on business decisions and operations. Contracts, torts, regulation of sport business and governing bodies, premises liability, intellectual property law, constitutional law, antitrust law, collective bargaining, and negligence are studied. Includes topics such as drug testing, NIL, legal sports betting, player and event contracts, product liability, and legal duties of owners, coaches and facility supervisors/directors.

    SPM432 Foundations of Communication and Public Relations in Sport (3 hrs.)
    Communication and Public Relations in Sport provides an integrated approach to relationship management, including customer relations, public relations, community relations, and media relations. The course is designed to provide an in-depth analysis of communication theories, strategies, and applications within the context of the sport industry. The course is intended to provide a general overview of various communications strategies, as well as corporate social responsibility initiatives.

    SPM433 Sports Facility and Event Management (3 hrs.)
    Sports Facility and Event Management is designed to explore and analyze principles for planning, designing, and managing indoor and outdoor facilities for sport and recreation. Topics covered include design trends, standards and guidelines, sustainable and efficient building materials, facility maintenance and operations, liability and risk management, and basics for event management and programming. Possible visits to local facilities will be arranged.

    SPM245 Ethical Issues in Sport (3 hrs.)
    Study in ethical theory, personal and professional ethics, and applied sport management ethics. Includes topics such as drug testing, NIL, legal sports betting, player contracts, and the ethical responsibility of owners, coaches, and players.

Meet the Faculty

Contact Us

Smiling woman with glasses and curly hair in a park with green trees.

Allyson Grant

Communication Specialist, Departments of Business & Economics, Psychology, Allied Health