Privacy Policy

This Privacy Policy governs the manner in which Baker University collects, uses, maintains, and discloses information collected from you during your use of the www.bakerU.edu website (the “Site”). This Privacy Policy applies to information collected through your use of the Site and all products and services offered on the Site by Baker University.

Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use the Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes and the then-current Privacy Policy.

Notice to California Residents

We do not disclose your Personal Information to any third party for the third party’s direct marketing purposes. Thus, under California Civil Code Sections 1798.80-1798.84, we have no obligation to a California resident to provide further information regarding owner’s use of the California resident’s personal data. Any inquiries regarding the Terms of Use or, specifically, this Privacy Policy, can be directed to the contact identified below.

Notice to Utah Residents

We do not disclose your Personal Information to any third party for the third party’s direct marketing purposes.

Information Collected

Personal Information

We may collect Personal Information (defined below) from you in a variety of ways, including, but not limited to, when you visit the Site, fill out a form, or in connection with other activities, services, features and/or resources we make available on the Site. “Personal Information” may include the following:

Contact Information. We may collect your name, email address, mailing address, and phone number (“Contact Information”).

Payment Information. We may collect your credit card number or other payment information (“Payment Information”) when processing purchases or donations.

Application Information. In addition to your Contact Information, we may also collect your gender, date of birth, social security number, prior academic information, and previous disciplinary information through our online application process (“Application Information”). Please see FERPA statement: bakerU.edu/compliance/#ferpa

We will collect Personal Information on the Site only when you voluntarily submit such information to us. You can always refuse to submit your Personal Information, but doing so may prevent you from utilizing all functions and activities provided on the Site.

Usage Information

We may collect information about you whenever you interact with and/or use the Site (“Usage Information”). Usage information may include the following:

IP Address. We may log all connections to our web servers. Those log files may save your IP address. An IP address is NOT Personal Information, but is general information about your location, connection to the internet, your browser, and your internet service provider. We are able to use your IP address to help diagnose problems with our server and to administer the Site. Additionally, we may use your IP address to track your navigation of the Site and any other internal website searches.

Cookies. “Cookies” are small pieces of information stored in your browser that give you a unique identification. The Site may use Cookies for any purpose, including: creating a user session ID, counting the visits by one user, logging user UNIX computer time, and tracking user activity on the Site. Cookies may or may not be established on a per session basis, and may or may not be stored by your browser until deleted through your browser settings. For more information about Cookies, please visit www.AboutCookies.org. You can set your browser to refuse Cookies, but doing so may impact your ability to use certain features of the Site.

Clear GIFs. We may also employ software technology called clear GIFs (also known as web beacons) that help us better manage content on the Site by informing us what content is effective. Clear GIGs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track your online movements. Clear GIFs and cookies are not tied to your personally identifiable information.

Embedded Scripts. We may also utilize embedded scripts that collect usage information regarding your use of the Site. We are able to use this information to improve the Site and your user experience.

How We Use Collected Information

Baker University may collect and use your Personal Information and Usage Information for the following purposes:

  • To improve customer service.
  • To respond to your information requests more efficiently.
  • To personalize your user experience.
  • We may use aggregated Usage Information to understand how our users as a group use the services and resources provided on the Site.
  • To improve the Site, or our products and services.
  • We may use your Payment Information to process payments or donations.
  • We will only use your Application Information for our admissions review, evaluation, and decisions. We may also request additional information from you in this regard.
  • To run a promotion, contest, survey, or other Site feature.
  • To send you information that we think will be of interest to you.
  • To send periodic emails regarding Baker University and its educational products and services.
  • We may use your email address to send you information and updates pertaining to your application and/or admission, or other Baker University service provided to you.
  • To respond to your inquiries, questions, and/or other information requests.
  • If you decide to opt-in to our mailing list, you will receive emails that may include news, updates, and other information related to Baker University. If at any time you would like to unsubscribe from receiving future emails, you may do so by following the instructions at the bottom of each email.

Online Tracking

The Site does not treat browsers with a Do Not Track (“DNT”) signal differently from those without one.  Moreover, the Site never collects Personal Information over time and across third-party websites or online services.

How We Protect Your Information

We utilize commercially reasonable data collection, storage and processing practices, and security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Information in our possession. Sensitive and private data exchange between you and the Site occurs over a SSL secured communication channel and is encrypted and protected with digital signatures. However, you acknowledge that no electronic storage method or data transmission over the Internet can be guaranteed to be 100% secure.

Sharing Your Personal Information

We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your Personal Information and Usage Information with these third parties for those limited purposes.

Except as otherwise provided above, we will only share your Personal Data with any other person or company when required to respond to or initiate subpoenas, court orders, or legal processes.

Third-Party Websites

You may find advertising or other content on the Site that link to the sites and services of our third-party service providers, suppliers, advertisers, sponsors, licensors, or other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from the Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own terms of use, privacy policies, and customer service policies. Browsing and interaction on any other website, including websites which have a link to or from the Site, is subject to that website’s terms and policies.

This Website Uses Google AdWords

The Site uses the Google AdWords remarketing service to advertise on third-party websites (including Google) to previous visitors to the Site. It could mean that we advertise to previous visitors who haven’t completed a task on the Site. For example, someone who has started to use the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Site, and any data collected will be used in accordance with our own Privacy Policy and Google’s privacy policy. You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you prefer, you have the ability to opt-out of interest-based advertising entirely by changing your cookie settings or by permanently using a browser plugin.

Commitment to Children’s Privacy

In compliance with the Children’s Online Privacy Protection Act, 15 U.S.C., §§ 6501-06 and 16 C.F.R., §§ 312.1-312.12, the Site does not permit children under 13 years of age to become users, and we do not intentionally collect information from children. By using the Site, you represent that you are 13 years of age or older.

Changes to This Privacy Policy

Baker University has the discretion to update this Privacy Policy at any time. When we do, we will revise the date of the last revision at the top of this page. We suggest that you frequently review this Privacy Policy for any changes in order to stay informed about what information we collect through your use of the Site, and how we may use that information. You acknowledge and agree that you are responsible for periodically reviewing this Privacy Policy to keep yourself apprised of the then-current terms.

Contact Us

If you have questions about this Privacy Policy, the practices of this Site, or your dealings with the Site, please contact us:

Baker University
618 Eighth Street
Baldwin City, KS 66006
cio@bakerU.edu

This document was last updated on Nov. 8, 2016.