The Office of Marketing and Communications mostly follows the guidelines in the Chicago Manual of Style.
The marketing office and most publishing companies defer to the most recent edition of Webster’s Collegiate Dictionary. You can access it online: merriam-webster.com.
Schools & Departments in the University
Alphabetical List of Style Rules & Reminders
- Associate of Arts, associate degree (not associate’s)
- Bachelor of Science, bachelor’s degree
- Master of Arts, master’s degree
- Doctor of Education in Educational Leadership, doctoral degree, doctorate
advisor not adviser
ampersand: In bodies of text, do not use. The ampersand is acceptable in headings and subheadings.
Baker email addresses should be lowercase except the u in bakerU (e.g., annette.pierce@bakerU.edu).
course work (two words)
credit hours: Use numerals for credit hours, even those less than 10 (e.g., 3 credit hours).
dates: Don’t use ordinals in dates: May 8 not May 8th.
email: lowercase, no hyphen
etc.: Avoid using etc. Instead use something like and so on. If you’re presenting a list of examples, etc. usually is not needed.
health care (noun and adjective before a noun)
headings and subheadings: Use title case for headings and subheadings (i.e., the first letter of each word is capitalized except for articles and prepositions of four letters or fewer). Do not use a colon at the end of a heading or subhead.
hyphenated compound adjectives: Hyphenate compound adjectives before a noun, (e.g., team-building exercise, decision-making skills). When these terms are used as predicate adjectives or as nouns, they don’t require a hyphen (e.g., exercises in team building, decision making).
hyphenated prefixes: Most prefixes are closed instead of hyphenated. (Spellcheck on MS Word will try to tell you otherwise. Don’t be fooled!) If you are not sure whether or not to hyphenate, check merriam-webster.com.
main campus: Avoid referring to any campus as the main campus. Refer either to the name of the school or its location (e.g., the Baldwin City campus, Wichita campus, School of Nursing, College of Arts and Sciences, School of Professional and Graduate Studies).
New York Times best seller; New York Times best-selling author
numbers: Spell out one through nine. Use numerals for 10 and higher.
on-ground: Hyphenate when it’s used as an adjective before a noun (e.g., The on-ground course begins at 6 p.m).
on ground: Two words when used as predicate adjective (e.g., Courses are taught online or on ground).
online: Always one word (e.g., The course is taught online. He’s taking an online course.).
on-site: Always hyphenated
phone numbers: Use periods as the separators in phone numbers (e.g., 785.594.6451).
pre-: hyphenate pre-law and pre-medicine. Close up in all other cases (e.g., preprofessional).
states: In running text, spell out state names (e.g., The College of Arts and Sciences is located in Baldwin City, Kansas.) U.S. postal abbreviations are OK in an address blocks.
simple words: In general, use a short and simple word when you can (e.g., before instead of prior to, use instead of utilize). This creates stronger more concise sentences.
time: Use a.m. and p.m. Don’t include :00 for even hours (e.g., 9 a.m. to 1:30 p.m.).
University President: Capitalize only when it precedes the name. President is capped only when it is used before the name. Do not combine President and Dr. in front of the president’s name.
- Baker University President Lynne Murray
- Dr. Lynne Murray, Baker University president
- Dr. Murray on second reference
Web address: www.bakerU.edu. Please note that only the U is capitalized. (We cap the U to make sure people see it. www.baker.edu takes you to someone else’s website.)
Wetlands: Capitalize when referring to the Baker University Wetlands on second reference.
ZIP code: ZIP is an acronym for zone improvement plan.
Web-Specific & Email Concerns
Questions or Comments
If you have questions or comments, please email annette.pierce@bakerU.edu.
P.O. Box 65 Baldwin City, KS 66006 785-594-6451