BMM Courses

General Education Course Requirements

The general education course requirements are listed below:

  • Arts & Humanities (with no more than 6 semester credits counted from any one discipline; BMM 230: Digital Media I, BMM 231: Digital Media II, and BMM 232: Graphic Design within the major fulfill credits in this category)

18 credits

  • Social Sciences (MC 140: Mass Media and Society and BMM 331: Mass Media Ethics within the major fulfill credits in this category.)

6 credits

  • Sciences

6 credits

  • Math

3 credits

  • Written English 

3 credits

Total

36 credits

Mass Media Course Descriptions

Based on reasonable projections of faculty availability and appropriate curriculum considerations, the following courses can change as deemed necessary by Baker University to fulfill its role and mission. Approximately 24 months are required to fulfill the core program requirements. Courses must be completed in the order recommended by the University.

BMM 300 Introduction to Strategic Communication in a Digital World 

This course introduces students to the basic concepts to be addressed in the major and acquaints them with course technology. (2 credits/4 weeks)

MC 140 Mass Media and Society

This course is a study of the technological growth and impact of our media environment on the individual and society as a whole. Special emphasis is placed on the political-legal, economic, sociological, and psychological effects of mass media on American life. (3 credits/7 weeks)

BMM 230 Digital Media I 

This course will emphasize basic skills for digital media, including photography, Web design and content management. Students will have hands-on instruction for incorporating a variety of media – such as text, graphics, audio, still photography and video – onto a single platform. While the class primarily focuses on Internet-related media production, students may also be able to adapt content for other uses. (3 credits/7 weeks)

BMM 231 Digital Media II 

This course will emphasize advanced skills for digital media, including photography, Web design and content management. Following a two-week review of fundamentals and a three-week overview of interactive software, the class will be organized around a series of intensive hands-on projects requiring the integration of text, graphics, audio, still photography and video. Students will produce projects intended for Baker University student media or area commercial media outlets. While the class primarily focuses on Internet-related media production, students may also be able to adapt content for other uses. Prerequisite: BMM 230 Digital Media I (3 credits/7 weeks)

BMM 232 Graphic Design 

This course is an introduction to graphic design as a form of visual communication through the use of image, form, color, and type. Students will be introduced to the fundamental principles of graphic design, and will explore formal composition principals, graphic design methodology, and approaches to digital layout. The course will include practical exercises in visual perception, visual organization, and visual communication. We will use computer applications in this class including Adobe InDesign for page layout, and Adobe Photoshop for photographic and image editing. Basic principles and elements of design will be explored for creating ads, logos, newsletters, magazine covers, posters, and brochures. A final CD with student artwork will be created for a digital portfolio. (3 credits/7 weeks)

BMM 260 Introduction to Public Relations 

This course is designed to introduce students to the basic concepts and principles of public relations. Students will learn the very different ways PR can be viewed from organization to organization and the various roles PR practitioners might play depending on corporate or organizational structure. Issues of message development, strategy, development of publics, research, writing, and post-message evaluation will also be emphasized. (3 credits/7 weeks)

BMM 261 Public Relations Writing 

This course offers instruction and writing practice designed to develop the professional-level writing skills expected of public relations practitioners. Students will explore approaches required in corporate, agency, and non-profit settings, as well as writing suitable for different audiences and media forms. (3 credits/7 weeks) Prerequisite: BMM 260 Introduction to Public Relations

BMM 325 Advertising 

This course focuses on the role of mass media advertising in a free market economy. Advertising is examined from both a management and creative perspective emphasizing both the theoretical and practical aspects of organization and staffing, marketing research, consumer behavior, media buying, advertising/marketing strategy and tactics, planning, evaluation, design/art/graphics, copy writing, and advertising agency/client relations. (3 credits/7 weeks)

BMM 331 Mass Media Ethics 

This course is designed to give mass media practitioners and consumers an understanding of ethical decision-making in American newsrooms and other venues in which media content is created. This discussion-based course is tailored to upperclassmen and exceptional sophomores who have a basic knowledge of the press and other media. A substantial research project is required. (3 credits/7 weeks)

BMM 340 Public Relations Cases 

This course will include instruction and writing practice designed to develop the professional-level writing skills expected of public relations practitioners. The instructor will emphasize approaches required for corporate, agency, and non-profit approaches, as well as writing suitable for different audiences and media forms. (3 credits/7 weeks) Prerequisite: BMM 260 Introduction to Public Relations 

BMM 376 Media Theory and Methods 

This course introduces students to key mass media theories in an effort to help them understand how media affect audiences and societies. (3 credits/7 weeks)

BMM 378 Social Media Strategies 

This course develops students' knowledge of social media platforms and their potential pros and cons for strategic communication in promoting business goals and organizational missions. Students also will learn how to develop a social media plan, react to online sentiment, and respond to a social media crisis. (3 credits/7 weeks) Prerequisites: BMM 230 Digital Media I, BMM 231 Digital Media II

BMM 468 Website Management 

This course teaches best practices for developing and maintaining a website. Students will design and implement a content strategy while addressing accessibility issues and user interface principles. The course will develop specific WordPress skills that may be adapted to other online platforms. (3 credits/7 weeks) 

BMM 470 Public Relations Campaigns

This course will allow students to take the informational and theoretical foundations from previous public relations courses and apply their knowledge to the development of a full-fledged PR campaign that emphasizes research, planning, communication, and evaluation – all while keeping the client's wants and needs in mind. Students will work in groups to develop campaigns, with the goal of producing a portfolio suitable for presentation to potential employers. Prerequisites: BMM 261 Public Relations Writing, BMM 340 Public Relations Cases (3 credits/7 weeks)

BMM 478 Mass Media Law

This course is designed to acquaint the student with the ramifications and interpretations of laws and court decisions relating to mass communications law. (3 credits/7 weeks)

 



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