Bachelor of Business Administration
Major in Marketing
Our 45-credit-hour Bachelor of Business Administration with a major in marketing program provides the knowledge and skills to plan, develop, deliver, and manage marketing strategies for a variety of businesses and organizations. The BBA core focuses on knowledge and skills in management, leadership, finance, accounting, marketing, technology, economics, and project planning.
- Gain knowledge in consumer behavior and sales strategies and the latest marketing techniques.
- Become proficient in media communications and digital marketing.
- Learn how to use marketing research and analysis to make decisions.
- Understand marketing in a global society.
Earn your BBA in Marketing in approximately two years*.
Courses are available online and via Zoom videoconferencing until we are able resume classes on the Overland Park campus.
*After taking the first course, undergraduate students may take two courses at a time if they have a 3.0 GPA and the courses are available. Students will work closely with their academic advisor to develop a plan.
Questions? Contact an Enrollment Recruiter
913.491.4432 | 800.955.7747 | business.programs@bakerU.edu
Baker 360° | eBooks & More
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Learn more about Baker 360°.
10% Tuition Discount for Baker Alumni
As a Baker grad, you’ve built the foundation for an excellent career. Keep that momentum going by earning your bachelor’s or master’s degree at Baker or earning a graduate business certificate. You’re eligible for a 10% alumni tuition discount!
More Info: Call or Text 913.270.1307 | business.programs@bakerU.edu
Bachelor’s Program Start Dates
YOU CAN DO THIS
You can fit college courses into your existing schedule by taking classes one night a week or online. Classes are held year-round, and new classes start every seven weeks.
PRIOR LEARNING CREDIT
Our Prior Learning and Assessment (PLA) Center offers flexible, efficient ways to recognize college-level learning you have acquired through life experiences outside the traditional college classroom. You have the opportunity to earn credit through several nontraditional methods, and to save time and money by gaining college credit for what you already know. Contact Us
LEARN FROM MARKETING PROFESSIONALS
Instructors in the marketing program are working professionals from diverse disciplines. As experts in their respective fields, they will share their experiences and knowledge with you while challenging you to reflect and critically examine the world in which you live.
BAKER BUILDS ACHIEVERS
A degree from Baker commands respect in the professional community. It signifies that you have met Baker’s high standards and have acquired the knowledge and skills to excel in your career.
What We Need From You
All applicants: Completed application form
Applicants with fewer than 12 hours of transferable college credit: Official high school transcript or state-approved high school equivalency test is required. The high school GPA must be at least 2.3. The minimum score required for admission using an official state-approved high school equivalency test is based on the scoring standards in place at the time of testing.
Applicants with fewer than 12 transferrable college credits who were home-schooled:
- A transcript or portfolio of their home-schooled experience
- Transcripts of any completed high school work
- An original ACT score report from Educational Testing Service with a composite score of 21 (or SAT score of 510)
Applicants with credit from other institutions: Official transcripts from all regionally accredited institutions of higher education previously attended with a combined GPA of at least 2.0 is required. NOTE: Course work attempted or completed at any postsecondary institution not disclosed at the time of application cannot later be submitted for potential transfer-in credit.
International applicants whose native language is not English:
- A minimum TOEFL test score of 600 on the paper-based test, score of 250 on the computer-based test, or score of 100 on the internet-based test for international applicants, or a minimum IELTS score of 6.5
- Additional requirements will apply
Required to enter the upper-level bachelor's courses: A minimum of 48 hours of transferable credit including 3 credit hours of college-level English composition or equivalent course with a grade of C or better. Students admitted with fewer than 48 credit hours will begin with BK 110 and EN 102 and continue in the lower-level bachelor's courses. Students admitted with 48 hours or more will begin with BK 110 and BU 305 and continue in the upper-level bachelor's courses.
Applicants who do not meet these minimum requirements will be considered for conditional or provisional admission on a case-by-case basis.
A student seeking to earn a bachelor’s degree must complete the required course of study as prescribed in the program. If a student has completed a comparable course within the past five years, he or she may request a course waiver for a maximum of two courses. The request to waive or transfer course work must be made in writing before beginning the bachelor’s program. The student’s schedule and financial aid packaging must be factored into the approval process for waived course work.
- Successful completion of the specified upper-division courses (24 hours) and at least one of the majors (18 hours). A maximum of 6 hours of comparable course work may be transferred into the upper-division business or major courses with the exception of BU 305.
- A cumulative business program GPA of at least 2.5
- A cumulative GPA of at least 2.5.
- Satisfaction of the 30 credit hours of general education requirements in arts and humanities, social science, and science. Typically, an earned Associate of Arts or Associate of Science degree from a regionally accredited institution will satisfy the requirement.
- Satisfaction of the 9-credit-hour general education requirement in math, upper-college English, and computer science. This 9-hour requirement is fully met by courses within the BBA upper-division courses: Math (BU 333), upper-college written English (BU 305), and computer science (BU 327). These hours cannot be counted toward total hours more than once, substituted, or waived by Baker. Completion of this requirement through these BBA upper-division courses does not decrease the total number of hours required for the degree (124 credit hours); rather, it allows students to complete additional elective course work.
- Submission of intent to graduate form six months before anticipated degree completion
- Payment of all tuition and fees
- Approval by the faculty and Board of Trustees
General Education Course Requirements | 33 credits
- Introduction to Undergraduate Education (BK 110) 3 credits (required for all BBA students)
- Arts & Humanities (with no more than 6 semester credits counted from any one discipline) 18 credits
- Social Sciences 6 credits
- Sciences 6 credits
- Math (College Algebra or higher) 3 credits (satisfied in the BBA upper-division and major courses)
- Computer Science 3 credits (satisfied in the BBA upper-division and major courses)
- Upper-College Written English 3 credits (satisfied in the BBA upper-division and major courses)
Total 33 credits (minus the 9 credits included in the BBA upper-division courses)
General Electives | 49 credits
Upper-Division & Major Courses | 42 credits
Minimum Credits Required for Graduation | 124 credits
We will evaluate your transcripts from other regionally accredited colleges and universities to determine which credits transfer.
BBA Core Courses | Lower Division (24 hours)
BK 110 Introduction to Business Education (Must be the first course taken within the program.)
This is an introductory course for adult students pursuing an undergraduate degree. Topics include program planning, group interaction, written and oral communication skills, research skills, test taking, note taking, and time management. This course instructs students in the methods of critical reading and reflection and in the application of these skills in writing. This course is a prerequisite for all undergraduate course work, and must be taken as the first program course.
EN 102 Written Communication I (Must be taken within the first three courses.)
This course introduces students to the fundamentals of college writing. Students will learn to use the writing process as well as different rhetorical strategies to develop logical, organized communications and classroom essays. Emphasis will be placed on communicating ideas clearly and using feedback to edit and improve work. This course satisfies the lower-division written-English requirement. (3 credits)
HU 111 Critical Thinking
Critical Thinking introduces students to logic and the ability to think clearly and critically, primarily through practice in inductive and deductive reasoning. The course emphasizes recognition of fallacious reasoning, unclear or misleading language, and manipulative techniques in various forms of communication. (3 credits)
BU 220 Foundations of Business
Foundations of Business introduces the student to the operation of business and its position in domestic and international commerce. Students will examine the role of business in the creation and distribution of goods and services, and learn about business participation in civic and public affairs. Students get to know the basic business functions of management, marketing, human resources, accounting, and finance. The course explores career options in business. (3 credits)
BU 230 Financial Planning
In this course, students learn about the role of consumers in the economy. Students will develop a basic financial plan, apply budgeting procedures in daily and monthly spending plans, calculate principal and interest, define types of consumer credit, and identify types of housing mortgages. Applying course concepts, the student should be able to determine individual insurance needs and be able to explain employee and retirement benefits. (3 credits)
BU 240 Basic Economics
This course provides an introduction to the study of economics and applies economics to contemporary social issues such as pollution, professional sports, crime, unemployment, and taxation. Students gain a framework of basic tools to support their understanding of fundamental economic principles. (3 credits)
BU 250 Advertising and Promotion
This course provides an introduction to the fundamental elements of customer communication and how to apply them to target market strategies. Students are introduced to advertising principles and practices and develop an advertising plan for a business organization. (3 credits)
BU 260 Fundamentals of Accounting
In this course, students are introduced to accounting theory and practice. This course emphasizes the use of financial statements for management control. (3 credits)
BBA Core Courses | Upper Division (24 hours)
EN 305 Written Communication II (Must be taken within the fist three courses.)
This course prepares students for writing in professional settings and in future SPGS courses. Students learn to write analytically and persuasively with a reader-centered approach. Students will employ the writing process of invention, drafting, editing, and revision. Students will become skilled at finding and eliminating most common writing errors and learn to write succinctly. This course is a prerequisite for other upper-division course work. (3 credits)
BU 315 Best Practices in Management and Leadership
Designed to provide an overview of the roles and responsibilities of managers in the day-to-day operation of organizations, this course examines the critical roles of leadership, decision making, and communication and explores aspects of motivation and managing conflict, change, and diversity in contemporary organizations. (3 credits)
BU 327 Leveraging Technology in Decision Making
This course presents the many forms of information systems that provide data to contemporary organizations, including databases, the Internet and decision-support systems. The course reviews system design, infrastructure, security, and electronic commerce. This course satisfies the computer science requirement within the Bachelor of Business Administration and Bachelor of Science in Accounting degrees. (3 credits)
BU 333 Business Analytics
This course introduces analytics and statistics as applied to managerial planning and issues. Emphasis is on conceptual understanding as well as conducting analytic analyses. Students learn the limitations and potential of business analytics with hands-on experience. The course covers the basic concepts of analytic model building and its role in rational decision making. Students are encouraged to take an analytic view of decision making by examination of trade-offs, constraints, uncertainty, and analyses. Students collect and analyze analytics to prepare and present a comprehensive final project report. (3 credits)
BU 336 Innovative Marketing Strategies
This course examines the nature of marketing and how it identifies and satisfies consumer needs. Learn innovative marketing processes; the environmental factors that affect marketing; how consumers reach buying decisions; marketing research methodology; and the marketing mix of elements, product, price, place, and promotion. (3 credits)
BU 348 Strategic Human Resources
This course introduces the essential elements of personnel management. Students study employee recruitment, hiring, training, and evaluation. Students learn the processes of wage, salary, and benefit administration. The importance of labor relations is also emphasized. (3 credits)
BU 352 Business Law and Government Regulations
This course examines the formation and application of common law, the Uniform Commercial Code, and administrative agency law in relation to the business organization. (3 credits)
BU 373 Applied Accounting for Business Decisions
This course goes beyond the mechanics of financial accounting to provide a more advanced understanding of accounting practices. It incorporates financial and managerial accounting concepts, including statement of cash flows, budgeting for planning and control, cost accounting systems, and break-even analysis. (3 credits)
Marketing Major Courses | Online Only (18 hours)
BU 325 Advertising
This course focuses on the role of mass media advertising in a free market economy. Advertising is examined from a management and creative perspective, emphasizing both the theoretical and practical aspects of organization and staffing, marketing research, consumer behavior, media buying, advertising and marketing strategy and tactics, planning, evaluation, design/art/graphics, copy writing, and advertising agency–client relations. (3 credits)
BU 330 Digital Media
This course will emphasize basic skills for digital media, including photography, Web design, and content management. Students will have hands-on instruction for incorporating a variety of media, such as text, graphics, audio, still photography, and video, into a single platform. While the class primarily focuses on Internet-related media production, students may also be able to adapt content for other uses. (3 credits)
BU 331 Media Ethics
This course is designed to give mass media practitioners and consumers an understanding of ethical decision making in American newsrooms and other venues in which media content is created. A substantial research project is required. (3 credits)
BU 340 Public Relations Cases
This course is designed to apply many of the principles learned by students in introductory public relations course work. Students will explore elements that contribute to successful strategy development for corporate, agency, and nonprofit public relations, and then examine specific case studies that illustrate the variety of challenges that might present themselves to public relations practitioners. Before learning final case outcomes, students will be challenged to identify positive and negative characteristics of the cases under examination. (3 credits)
BU 343 Media Studies
This course emphasizes critical examination of contemporary mass media, including television, film, music, advertising, and news. The course reviews the history of mass media while focusing on the social impacts of mass media and political influences of mass media. Further, the course explores the impact the media has on shaping cultural norms and values, interactions between groups and people, and individual identities. (3 credits)
BU 378 Social Media Strategies
This course develops student knowledge of social media platforms and the potential pros and cons for strategic communication in promoting business goals and organizational missions. Students also learn how to develop a social media plan, react to online sentiment, and respond to a social media crisis. (3 credits)