Sports Administration

Baldwin City Campus

Sports are a means of participating in physical activity, building character and learning lifelong lessons. In today’s world, however, that’s not all. Sports are a business. The sports industry must rely on coaches, administrators, marketing and finance professionals and others to ensure the success and popularity of athletic programs, products and services.

At Baker, the sports administration major provides students with a background in health, sport and human performance and business in order to equip them with the skills they'll need to be successful in the sports industry. Students will complete courses in facility planning, event management, communication studies, sports marketing, sports law and more. Upon completion of the sports administration program, students will have a minor in business. In addition to the sports administration major and the business minor, students may complete a concentration in coaching. All sports administration students must complete a full-semester clinical experience in their area of interest where they are able to apply classroom knowledge in a practical setting.

Graduates of the sports administration program go on to work with recreation agencies, athletic organizations, college athletic programs, professional sports teams and a wide range of companies that focus on sports. Graduates also pursue careers as coaches, sportscasters and professional athletes.