Sport Management Careers

Wondering what you can do with a sport management degree? Here are seven of the most common jobs in sport management:

1. Sports Administration

One of the most direct paths for sport management graduates is pursuing roles in sports administration. This involves working with sports organizations, teams, or leagues in various capacities such as team management, facility operations, and event coordination. You could find yourself overseeing the day-to-day operations of a sports team or managing the logistics of major sporting events.

2. Athlete Representation and Management

Becoming a sports agent or manager is another avenue. Representing athletes, negotiating contracts, and managing the career trajectories of sports professionals require a deep understanding of both the sports industry and business dynamics. Your role could involve contract negotiations, marketing partnerships, and guiding athletes through their careers.

According to the Bureau of Labor Statistics (BLS), the sport management salary you can expect as an agent or manager is, on average, $128,740 annually.

3. Sports Marketing and Sponsorship

For those inclined toward the marketing side, a sport management degree can lead to a career in sports marketing. This involves promoting sports teams, events, or athletes. You could find yourself working with sponsorship deals, creating marketing campaigns, and engaging fans through various channels. The ability to blend sports knowledge with marketing strategies is highly valued in this field.

The BLS estimates that a sport management salary in marketing can be, on average, $138,730 per year.

4. Event Management

If organizing and managing events is your forte, a sport management degree opens doors to the world of sports event management. This could involve planning and executing sports tournaments, conferences, or promotional events. Attention to detail, organizational skills, and a passion for creating memorable experiences are crucial in this role.

On average, event managers and planners earn $52,460 annually, according to the BLS.

5. Sports Analytics

In the era of data, sports analytics has become a key player in decision-making within the sports industry. Sport management graduates with a knack for numbers can delve into roles focused on analyzing player performance, fan engagement data, and revenue statistics. Your insights could drive strategic decisions for sports organizations.

6. Fitness and Recreation Management
Beyond professional sports, a sport management degree can also lead to opportunities in fitness and recreation management. This could involve managing sports facilities, fitness centers, or community recreation programs. Your role may include overseeing staff, programming activities, and ensuring the smooth operation of recreational spaces.

7. Sports Journalism and Broadcasting

If you have a flair for communication, a sport management degree can open doors to sports journalism or broadcasting. Working as a sports reporter, commentator, or analyst allows you to combine your passion for sports with storytelling and media engagement.

News analysts, reporters, and journalists of all types earn $55,960 on average, according to the BLS.