Matthew R. Bice, PhD
Dean, School of Professional & Graduate Studies
Earn a BBA with a Marketing Major at Baker University
If you want to be the authority on planning, developing, delivering, and managing effective marketing strategies, then earning a Bachelor of Business Administration (BBA) with a major in marketing from Baker University will get you there.
At the heart of every good marketing approach is the ability to tell good stories that attract and retain business. We make sure you have skills to generate awareness, revenue, and influence—no matter what field you join.
Baker’s business degree in marketing is meant to be adaptable. The lessons you learn here can be applied anywhere—from small health care organizations to Fortune 500 companies.
Our online degree in marketing will help you:
- Gain valuable knowledge about consumer behavior to drive campaign results.
- Understand the latest, most effective sales strategies and marketing techniques.
- Become skilled at media communications and targeted digital marketing.
- Use marketing research and analysis to make confident decisions that generate expected outcomes.
- Recognize the role of marketing in a global business environment.
This program is designed by and for working professionals who want to earn a business degree in marketing—as quickly as possible.
All it takes to complete a BBA with a major in marketing is 42 credit hours. Once your courses are complete, you’ll have a degree that leads to many types of rewarding careers.
Tell Me More About the BBA
Marketing Major Program Highlights
A business degree in marketing is a practical, versatile education path that results in excellent career prospects.
If a marketing major is right for you, then here are just a few reasons to consider studying at Baker University:
Rankings and affordability. Baker University is highly ranked for best online programs, offering the highest ROI in Kansas and the highest average salary among graduates of universities in Kansas.
Unmatched marketing guidance. Before, during, and after the program, our well-known marketing faculty will be here to coach and support you. They have decades of experience in leading thriving marketing teams and creating successful strategies.
Industry contacts. Building relationships is a crucial component of marketing. It helps establish loyalty and improve the customer experience. Here, you’ll create lasting industry connections with marketing faculty. Interact with active alumni who support our Bachelor of Business Administration program and can guide you to marketing employment opportunities.
Ensured success. From answering your initial questions to confirming enrollment, your dedicated enrollment recruiter will walk you through the journey. You’ll also have an academic advisor who guides you through degree completion planning, assists with course scheduling, and connects you to resources for success.
Personalized attention. Your online degree in marketing may not put you in a real classroom, but you’ll be part of a true professional community that emphasizes personal attention. Your professors and career-advising professionals will keep you focused and set you in the right direction.
What Can You Do With a Marketing Major?
The field of marketing is projected to grow by 10 percent through 2029, according to the U.S. Bureau of Labor Statistics.
A business degree in marketing that offers a well-rounded curriculum can prepare you to do everything from create content and run advertising campaigns to analyze performance reports and manage events. With these capabilities, you’ll be able to evolve with trends and continue to be a successful marketer.
A marketing major at Baker helps build expertise in these areas:
- Consumer behavior
- Content strategy
- Data analysis
- Digital marketing
- Research and analytics
- Social media strategy
- Team building and collaboration
Create impactful marketing strategies that grab attention, lead marketing teams, or develop tactics to effectively promote your own venture. Earning a BBA with a major in marketing is your key to a successful future.
Career Paths for a Marketing Major
Almost any type of organization will benefit from someone with marketing expertise. Earning an online degree in marketing can qualify you for job titles like these:
- Brand manager
- Communications manager
- Content marketing specialist
- Creative director
- Digital marketing manager
- Market research analyst
- Marketing associate
- Marketing director
- Marketing manager
- Product marketing manager
- Public relations specialist
Financial Support to Earn Your Business Degree in Marketing
Baker University is highly ranked for its online business degree in marketing, offering the highest ROI in Kansas and the highest average salary among graduates of universities in Kansas. Find out what types of support are available to you as you earn your BBA in Marketing, making the degree even more affordable.
Baker Is Military Friendly
Military Advanced Education named Baker University one of America’s Top Military-Friendly Colleges and Universities. Veterans and active-duty service members and their spouses may qualify for tuition discounts.
Meet Our Students
“Responses were immediate and friendly, and the instructors were always eager to assist me with achieving my educational goals. I highly recommend Baker to those looking to further their education, especially for those with families or already working in careers.”
—Steven | Bachelor of Business Administration Student
Related Programs at Baker University
In addition to an online degree in marketing, Baker University’s Bachelor of Business Administration program also offers two other majors:
Business leadership major: Explore real-world questions and gain problem-solving experience as you find innovative ways to overcome business challenges.
Management major: Develop and refine the management skills you need to be successful in today’s global business environment.
BBA students can also choose to minor in criminal justice or psychology or add a concentration in human resources.
Requirements & Curriculum