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Baker Online

Marketing Major

Bachelor of Business Administration


Matthew R. Bice, PhD

Dean of Graduate and Online Education

Earn a BBA with a Marketing Major at Baker University


If you want to be the authority on planning, developing, delivering, and managing effective marketing strategies, then earning a Bachelor of Business Administration (BBA) with a major in marketing from Baker University will get you there.

At the heart of every good marketing approach is the ability to tell good stories that attract and retain business. We make sure you have skills to generate awareness, revenue, and influence—no matter what field you join.

Baker’s business degree in marketing is meant to be adaptable. The lessons you learn here can be applied anywhere—from small health care organizations to Fortune 500 companies.

Our online degree in marketing will help you:

  • Gain valuable knowledge about consumer behavior to drive campaign results.
  • Understand the latest, most effective sales strategies and marketing techniques.
  • Become skilled at media communications and targeted digital marketing.
  • Use marketing research and analysis to make confident decisions that generate expected outcomes.
  • Recognize the role of marketing in a global business environment.

This program is designed by and for working professionals who want to earn a business degree in marketing—as quickly as possible.

All it takes to complete a BBA with a major in marketing is 42 credit hours. Once your courses are complete, you’ll have a degree that leads to many types of rewarding careers.
Tell Me More About the BBA

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Marketing Major Degree Details

Learning doesn’t have to happen in a classroom. You can earn a business degree in marketing at Baker University without relocating or leaving your full-time job.

  • Major in marketing online from anywhere.
  • Accelerated classes help you finish coursework quickly.
  • Take one course at a time.
  • Thrive in a recognized program designed for working professionals.
  • Earn your online degree in marketing in as few as two years, depending on transfer credits.

Start your journey by taking the first step in the admissions process.


Marketing Major Program Highlights

A business degree in marketing is a practical, versatile education path that results in excellent career prospects.

If a marketing major is right for you, then here are just a few reasons to consider studying at Baker University:

Rankings and affordability. Baker University is highly ranked for best online programs, offering the highest ROI in Kansas and the highest average salary among graduates of universities in Kansas.

Unmatched marketing guidance. Before, during, and after the program, our well-known marketing faculty will be here to coach and support you. They have decades of experience in leading thriving marketing teams and creating successful strategies.

Industry contacts. Building relationships is a crucial component of marketing. It helps establish loyalty and improve the customer experience. Here, you’ll create lasting industry connections with marketing faculty. Interact with active alumni who support our Bachelor of Business Administration program and can guide you to marketing employment opportunities.

Ensured success. From answering your initial questions to confirming enrollment, your dedicated enrollment recruiter will walk you through the journey. You’ll also have an academic advisor who guides you through degree completion planning, assists with course scheduling, and connects you to resources for success.

Personalized attention. Your online degree in marketing may not put you in a real classroom, but you’ll be part of a true professional community that emphasizes personal attention. Your professors and career-advising professionals will keep you focused and set you in the right direction.

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Set your goal

4+1 Bachelor’s to MBA Dual Degree Program

Students who earn an undergraduate business degree from Baker Online or College of Arts and Sciences in Baldwin City can earn their bachelor’s degree and MBA in five years. This program is open to current students and graduates.

Students participating in the 4+1 program must complete seven of the 10 required courses to earn their MBA. Academic advisors will design an academic plan for students that will allow them to complete the remaining 21 credit hours in one year.


What Can You Do With a Marketing Major?

The field of marketing is projected to grow by 10 percent through 2029, according to the U.S. Bureau of Labor Statistics.

A business degree in marketing that offers a well-rounded curriculum can prepare you to do everything from create content and run advertising campaigns to analyze performance reports and manage events. With these capabilities, you’ll be able to evolve with trends and continue to be a successful marketer.

A marketing major at Baker helps build expertise in these areas:

  • Consumer behavior
  • Content strategy
  • Data analysis
  • Digital marketing
  • Leadership
  • Research and analytics
  • Social media strategy
  • Team building and collaboration

Create impactful marketing strategies that grab attention, lead marketing teams, or develop tactics to effectively promote your own venture. Earning a BBA with a major in marketing is your key to a successful future.

Career Paths for a Marketing Major

Almost any type of organization will benefit from someone with marketing expertise. Earning an online degree in marketing can qualify you for job titles like these:

  • Brand manager
  • Communications manager
  • Content marketing specialist
  • Creative director
  • Digital marketing manager
  • Market research analyst
  • Marketing associate
  • Marketing director
  • Marketing manager
  • Product marketing manager
  • Public relations specialist
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Exceptional Experiences: Major in Marketing at Baker

We work with your schedule. With your full-time job, family, and other commitments, you already have a full schedule. That’s why we design our courses to be flexible—so you can work them in whenever and however you want. New classes start every six weeks, and online classes are held year-round.

Learn from marketing pros. Baker’s marketing instructors have real-world work experience. They use their strong expertise and knowledge to help prepare you for what you’ll encounter in high-level marketing roles.

Show off your marketing talent. A business degree in marketing from Baker stands out. This credential tells potential employers that you have what it takes to lead marketing efforts—and expertise to guide effective strategy.

Earn credit in unique ways. Baker’s Prior Learning and Assessment Center offers flexible, efficient ways to recognize the college-level business and marketing learning you already have through work experience. We can help you find ways to earn credit in nontraditional ways, saving time and money.

Financial Support to Earn Your Business Degree in Marketing

Baker University is highly ranked for its online business degree in marketing, offering the highest ROI in Kansas and the highest average salary among graduates of universities in Kansas. Find out what types of support are available to you as you earn your BBA in Marketing, making the degree even more affordable.

Financial Aid Options

Tuition & Fees

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Baker Is Military Friendly

Military Advanced Education named Baker University one of America’s Top Military-Friendly Colleges and Universities. Veterans and active-duty service members and their spouses may qualify for tuition discounts.

Military Benefits


Meet Our Students

“Responses were immediate and friendly, and the instructors were always eager to assist me with achieving my educational goals. I highly recommend Baker to those looking to further their education, especially for those with families or already working in careers.”

—Steven | Bachelor of Business Administration Student

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What You’ll Study: Online Bachelor’s in Marketing

Every marketing major course you take is online and lasts six weeks. Our classes are available year-round so you can start when the time is right.

These are just a few of the curriculum choices offered as part of Baker’s Bachelor of Business Administration with a major in marketing:

Digital Media Marketing: Examine techniques, tools, and the art of creating compelling content. Through social media platforms, email campaigns, mobile , and paid advertising, you get to produce a digital marketing plan and correlate performance results using web analytics and key performance metrics.

Integrated Marketing Communications: Get hands-on experience as you design an integrated advertising plan. Learn about factors including segmentation, targeting, positioning, branding, promotion, and media and how they pertain to the consumer decision-making process.

Social Media Strategies: Develop knowledge of social media platforms from a business perspective—along with the pros and cons they offer for strategic communication in promoting business goals and organizational missions. Develop a social media plan, learn how to react to online sentiment, and discover effective ways to respond to a social media crisis.

View Full Course Descriptions



Related Programs at Baker University

In addition to an online degree in marketing, Baker University’s Bachelor of Business Administration program also offers four other majors:

  • Human resources major: Learn the ins and outs of staffing, employee compensation and benefits, recruitment, and training and development.
  • Organizational management major: Explore real-world questions and gain problem-solving experience as you find innovative ways to overcome business challenges.
  • Project management major: Manage the process of creating a unique product, service, or result by managing project teams through effective leadership, communication, and team building.
  • Sport management major: Work in an industry you love that combines the thrill of teamwork and competition with a commitment to building successful and profitable sports enterprises.

Requirements & Curriculum

Admission Requirements

BBA Courses

Major Courses

Graduation Requirements