Student smiling in class with a laptop

School of Professional and Graduate Studies

Bachelor of Business Administration

Major in Marketing


Main Program Contact

School of Professional & Graduate Studies

Major in Marketing


Our 45-credit-hour Bachelor of Business Administration with a major in marketing program provides the knowledge and skills to plan, develop, deliver, and manage marketing strategies for a variety of businesses and organizations. The BBA core focuses on knowledge and skills in management, leadership, finance, accounting, marketing, technology, economics, and project planning.

  • Gain knowledge in consumer behavior and sales strategies and the latest marketing techniques.
  • Become proficient in media communications and digital marketing.
  • Learn how to use marketing research and analysis to make decisions.
  • Understand marketing in a global society.

Tell Me More

Confident business woman smiles with team of professional colleagues behind her

Earn your BBA with a major in marketing in approximately two years.

Take just one course at a time and complete the core program in approximately two years*.


*After taking the first course, undergraduate students may take two courses at a time if they have a 3.0 GPA and the courses are available.  Students will work closely with their academic advisor to develop a plan.  

​4+1 Bachelor’s to MBA Dual Degree Program

Students who earn an undergraduate business degree from Baker’s School of Professional and Graduate Studies or College of Arts and Sciences in Baldwin City can earn their bachelor’s degree and MBA in five years. This program is open to current students and graduates.

Baker participants who meet program requirements will not be required to take the 9 hours of MBA foundation courses. 4+1 students will be required to complete the 9 hours of MBA core courses and the 12 hours of concentration courses. To complete the remaining 21 MBA credits within a year, 4+1 students must take one at least one course each term for seven terms.


  1. Satisfy the graduation requirements for the undergraduate program.
  2. Earn a Baker cumulative undergraduate GPA of 3.0 or higher.
  3. Earn a GPA of 3.0 or higher in Baker business baccalaureate core courses.
Smiling graduating student in cap and gown
Kansas City business woman posing with arms crossed and smiling in front of office building
Student smiling, sitting on a table with a laptop and coffee mug next to him
educators in a classroom discussion
Graduating students with caps and gowns walking on campus in a line

Exceptional Experience


You Can Do this

You can fit college courses into your existing schedule by taking classes online or take the core and foundational courses via Zoom. Classes are held year-round, and new classes start every six weeks.

Prior Learning Credit

Our Prior Learning and Assessment (PLA) Center offers flexible, efficient ways to recognize college-level learning you have acquired through life experiences outside the traditional college classroom. You have the opportunity to earn credit through several nontraditional methods, and to save time and money by gaining college credit for what you already know.

Learn from marketing professionals

Instructors in the marketing program are working professionals from diverse disciplines. As experts in their respective fields, they will share their experiences and knowledge with you while challenging you to reflect and critically examine the world in which you live.

Baker Builds Achievers

A degree from Baker commands respect in the professional community. It signifies that you have met Baker’s high standards and have acquired the knowledge and skills to excel in your career.


Are you a veteran?

Baker is one of America’s top military-friendly colleges and universities according to Military Advanced Education magazine and by Military Friendly Schools

Veteran Benefits

military friendly school 2021-2022 logo

Requirements & Curriculum

Admission Requirements

Graduation Requirements

BBA Core Courses - Lower Division (24 hours)

BBA Core Courses - Upper Division (24 hours)

Marketing Major Courses - Online Only (18 hours)

professional business woman smiling and posing with crossed arms for photo

Apply Now